Sunkist Fun Fruit

Branding, package design,
print ads and POS materials
for Sunkist's Fun Fruit brand.
What started as a product
to get kids to eat more fruit
and make school lunches
healthier became a retail
product and created a
movement in the industry.
The fun fruit brand was sold
to 
a rival company. Now
we 
see fresh cut fruit in a bag
everywhere – 
even as part
of fast food meals and in
vending machines.